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Apple's Second Round of Cuts Went After the Content It Has to Keep Making

The first reductions under John Ternus are tiny by Silicon Valley standards. They land on immersive video, headset games and audio workouts, the parts of Apple that need a new episode every week to keep a subscriber.

An Apple Watch lying on its side on a grey surface, its screen showing the grid of app icons, including Activity and Workout.

Time to Walk and Time to Run are played through the Apple Watch's Workout app. Apple has cut some of the staff who make them. File photograph.

Apple has made its second round of job cuts in two months, and like the first it is small. Bloomberg's Mark Gurman reported on Sunday that the company laid off "a handful" of employees on its Fitness+ subscription service last week. The people affected included staff working on Time to Walk and Time to Run, the audio sessions Apple Watch owners play through headphones instead of watching a trainer on screen.

A month earlier, on 21 August, Bloomberg reported that Apple was cutting more than 200 roles. About 100 were in the Vision Pro organisation, where a team making games for the headset was largely shut down and immersive video production was scaled back. The other 100 or so came from Siri and the Intelligent Systems Experience group, the software team behind some of the artificial-intelligence features on its devices.

Neither round moves the headcount. Apple last disclosed 166,000 full-time employees, in September 2025, as Fortune noted. A few hundred people is about a tenth of one percent of that. But the cuts are the first to fall under John Ternus, who succeeded Tim Cook as chief executive on 1 September. What they have in common says more than their size.

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