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Thirty-Three Hours, Then a Board of Four. Automattic's Control Structure Was Never in Doubt.

Mullenweg has said publicly that he controls 84 per cent of Automattic's votes. That number, not the September board meeting, is the story. It sits upstream of the exclusive commercial licence to a trademark attached to software running on 40.2 per cent of the world's websites.

Five people seated and standing around a white table in a glass-walled meeting room with an orange feature wall, seen from the corridor outside through two panes of glass, laptops open and a chart on the screen at the head of the table.

A meeting room seen from outside. Neither Automattic nor any of the four directors who voted on 9 September has said publicly what the resolution was about. File photograph.

Automattic Inc. told its staff on Friday that it has a new board of directors. There are four names on it — the novelist Hugh Howey, the author Amy Chan, and Henry Khachatryan and Krutal Desai, who together founded the social app IRL. None of them was a director three weeks ago. Three new advisers were named alongside them: Jaime Waydo, formerly chief technology officer at Whoop; Matt Van Horn, a co-founder of June; and Hiten Shah, a co-founder of KISSmetrics.

The directors they replace left in the space of a fortnight. Toni Schneider, Automattic's founding chief executive and now chief executive of Bluesky, resigned. Sue Decker resigned. General Ann Dunwoody was removed. Mark Davies, the chief financial officer, and Andy Missan, the chief legal officer, were terminated.

What connects the two lists is a meeting on Wednesday 9 September, at which the first group formed a special committee and voted to place Matt Mullenweg, the founder and chief executive, on a paid leave of absence, with Davies to serve as interim chief executive. Automattic's statement at the time was brief and supportive of the arrangement: Davies "will lead the company as interim CEO. The Board has full confidence in Mark's leadership."

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