Media
The New Economics Behind America's Independent Media Boom
Solo publications and small newsrooms are multiplying, powered by cheap tools, direct payment rails and an advertising market that finally learned to buy small.
Media
Media
Advertisers Give Up on One Number and Start Using Several
The search for a single currency of audience measurement has been abandoned in practice if not in rhetoric. What replaced it is messier, more honest and better suited to how media is actually consumed.
The Newsletter Economy Enters Its Consolidation Phase
The one-writer newsletter boom created thousands of small media businesses. Now the successful ones are buying each other, hiring staff and turning into what they replaced.
The Press Release Refuses to Die, and Quietly Runs the News
Declared obsolete for two decades, the press release has instead become the load-bearing document of the information economy, feeding newsrooms, databases and now AI systems.
Advertisers Quietly Fall for the Niche Podcast
The smallest shows with the most specific audiences are commanding the strongest ad economics in podcasting, and the money is reorganizing around them.
Trade Publications Outlast the Magazines That Mocked Them
Narrow, unglamorous and indispensable to the people who read them, business-to-business titles have proven more durable than the consumer publishing that once looked down on them.
Publishers Rediscover the Ballroom
Live events have moved from marketing sideline to core revenue at publications of every size, monetizing the one asset platforms cannot intermediate: the room.