Culture
Retailers Are Selling Belonging, Not Goods
The stores thriving in the post-e-commerce era have stopped competing on inventory and started competing on gathering, and the run club is the new loyalty program.
Independent Business, Technology & Culture
Sunday, August 16th, 2026 105 stories Independent & Reader-Supported
The stores thriving in the post-e-commerce era have stopped competing on inventory and started competing on gathering, and the run club is the new loyalty program.
Resale stopped being where people shopped when money was short and became a channel with its own standards, pricing and clientele. The brands that fought it are now operating it.
Stored credentials, agent-driven purchasing and pay-by-bank rails are dissolving the traditional checkout page, along with the merchant's last moment of control.