Culture
Retailers Are Selling Belonging, Not Goods
The stores thriving in the post-e-commerce era have stopped competing on inventory and started competing on gathering, and the run club is the new loyalty program.
Consumer
Tagged stories
Culture
Secondhand Goes Upmarket and Decides to Stay
Resale stopped being where people shopped when money was short and became a channel with its own standards, pricing and clientele. The brands that fought it are now operating it.
Culture
The Serious Hobbyist Economy Comes Into View
Adults are spending real money and real hours on demanding hobbies, and an economy of gear, instruction and community has organized around their seriousness.