Media
Local Sports Rights Slip Loose From Cable
Regional sports networks were the last thing holding a large number of cable subscriptions together. As teams take distribution into their own hands, the arrangement underneath is coming apart.
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Media
Advertisers Give Up on One Number and Start Using Several
The search for a single currency of audience measurement has been abandoned in practice if not in rhetoric. What replaced it is messier, more honest and better suited to how media is actually consumed.
Media
Trade Publications Outlast the Magazines That Mocked Them
Narrow, unglamorous and indispensable to the people who read them, business-to-business titles have proven more durable than the consumer publishing that once looked down on them.
Media
Advertisers Quietly Fall for the Niche Podcast
The smallest shows with the most specific audiences are commanding the strongest ad economics in podcasting, and the money is reorganizing around them.