☰ Sections Got a tip? Search

Cranberry Journal

Thursday, November 5, 2026

Also in this edition
Markets
  • S&P 5007,632.19−0.73%
  • Nasdaq25,311.12−1.65%
  • Dow53,481.63+0.23%
  • 10-yr yield4.91%+0.39%
  • Crude$89.79+1.90%
At the close · Nov 5

Advertising

Tagged stories

Looking up at a tall pale-stone office tower with a grid of deep-set windows, rising behind a lower wing of the same building against a blue sky with white clouds.
Business

Omnicom's Organic Growth Reached 7.2 Per Cent in Its Third Quarter With Interpublic. It Has Spent $3.2 Billion on Buybacks This Year, $857 Million More Than Its Free Cash Flow.

Omnicom said on 22 October that third-quarter revenue rose 59 per cent to $6.42 billion, mostly because it now owns Interpublic, and that its continuing businesses grew 7.2 per cent organically. Adjusted earnings per share rose 22 per cent to $2.73. The company repeated that it is on track for $900 million of cost savings from the merger this year.

By Daniel Okafor  

A person viewing social media on a smartphone
Media

The Algorithm Is Spending Your Ad Budget Now. Most Buyers Let It.

AI-powered advertising revenue in the US is estimated to reach $57 billion in 2026, up sixty-three percent, according to Madison and Wall. Meta's Advantage+ platform crossed a $75 billion annual revenue run rate in the second quarter. Advertisers are ceding targeting decisions to the machine, and for most the results are better than what they were doing manually.

By Alison Acosta  

A cluster of video screens mounted on a multi-sided tower in a darkened hall, each panel showing a different image, with the silhouettes of several people watching from the left.
Streaming

Ten Streaming Services Disappeared Last Quarter. None of Them Took an Audience With It.

Two trade outlets reported this week that standalone streaming services are in decline in the United States and that the market is consolidating. Both stories trace to a single press release issued on 23 September by Parks Associates, a research firm in Plano, Texas. The number underneath is a count of apps — ten removed from the tracker in the second quarter, two added — and it says almost nothing about where Americans watched television.

By Thomas Gutierrez  

An analytics dashboard on a screen.
Explainer

Google Is Changing What the Word Impression Means

From February 2027, Ad Manager and AdSense stop counting a display impression when the creative begins downloading and start counting it when the creative begins rendering. Publishers will see their impression totals fall. Nobody will see fewer advertisements.

By Alison Acosta  

The Hipolito F. Garcia Federal Building and United States Courthouse in San Antonio, TX.
Explainer

Google Keeps the Auction and Gets a Referee Instead

A federal judge declined to make Google sell the ad exchange she had already found it used to monopolise the market. The remedies are behavioural — open the bids, drop the pricing rules, end first and last look. Every one of them is a rule that somebody has to keep watching.

By Alison Acosta