Advertising

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Streaming

Ten Streaming Services Disappeared Last Quarter. None of Them Took an Audience With It.

Two trade outlets reported this week that standalone streaming services are in decline in the United States and that the market is consolidating. Both stories trace to a single press release issued on 23 September by Parks Associates, a research firm in Plano, Texas. The number underneath is a count of apps — ten removed from the tracker in the second quarter, two added — and it says almost nothing about where Americans watched television.

By Thomas Gutierrez · 28 hours ago

The Long View

Fox Paid $440 Million for a Library of Cheap Films. It Now Bills More Than $1 Billion a Year.

Tubi finished Fox's fiscal year with 110 million monthly users, revenue above $1bn and positive EBITDA in all four quarters. It has roughly 375,000 titles and asks nobody to subscribe. The economics are the inverse of prestige streaming, and they are working.

By Thomas Gutierrez · September 23, 2026

Media

The Cinema Ad Company Just Borrowed More Than the Stock Market Says It Is Worth

National CineMedia has closed its $275 million purchase of Captivate, the elevator-screen network in office and apartment buildings, giving it more than 48,000 screens outside the home. It paid with a new $275 million term loan. On Monday the whole company was worth about $211 million.

By Thomas Gutierrez · September 22, 2026

The Numbers

Fox Won August by One Measure and Lost a Fifth of Its Audience by the Other

Fox News finished August first in total viewers in both dayparts and holds thirteen of the fifteen most-watched programmes. Its 25-54 audience fell 21 percent in primetime and 26 percent across the day. Both sentences are true, and which one is the headline depends on which currency the buyer is paying in.

By Thomas Gutierrez · September 19, 2026

The Money

What Happens When the Advertiser's Own Agent Joins the Conversation?

Sponsored Agents, announced Wednesday, are brand-funded units that open a labelled conversation with an advertiser's own agent inside ChatGPT, wired to commerce systems so the purchase never leaves the window. Wayfair is a pilot partner. The advertising business reached a $1bn annualised run rate in under 200 days.

By Alison Acosta · September 17, 2026

Explainer

Google Is Changing What the Word Impression Means

From February 2027, Ad Manager and AdSense stop counting a display impression when the creative begins downloading and start counting it when the creative begins rendering. Publishers will see their impression totals fall. Nobody will see fewer advertisements.

By Alison Acosta · September 5, 2026

Explainer

Google Keeps the Auction and Gets a Referee Instead

A federal judge declined to make Google sell the ad exchange she had already found it used to monopolise the market. The remedies are behavioural — open the bids, drop the pricing rules, end first and last look. Every one of them is a rule that somebody has to keep watching.

By Alison Acosta · September 2, 2026

Media

The Answer Engine Starts Selling Advertising Against the Answer

OpenAI says its advertising business reached a billion dollars in annualised revenue in under two hundred days. That is about two and a half percent of the company's revenue, which is the part publishers should read twice.

By Thomas Gutierrez · September 1, 2026

Media

The Creator Market Has No Unit, and That Is Why It Cannot Clear

Advertising spent a century building a comparable unit so that two buyers could argue about price instead of arguing about what they were buying. Creator deals never got one, and every negotiation still starts from nothing.

By Thomas Gutierrez · August 30, 2026

Media

The Podcast Became a Video Business When Nobody Was Looking

Audio-first shows are building studios because discovery moved to video platforms. The production cost rose, the advertising improved, and the thing that made podcasting cheap is gone.

By Thomas Gutierrez · August 25, 2026

Media

Local Sports Rights Slip Loose From Cable

Regional sports networks were the last thing holding a large number of cable subscriptions together. As teams take distribution into their own hands, the arrangement underneath is coming apart.

By Thomas Gutierrez · August 15, 2026

Media

Advertisers Give Up on One Number and Start Using Several

The search for a single currency of audience measurement has been abandoned in practice if not in rhetoric. What replaced it is messier, more honest and better suited to how media is actually consumed.

By Thomas Gutierrez · August 7, 2026

Media

Trade Publications Outlast the Magazines That Mocked Them

Narrow, unglamorous and indispensable to the people who read them, business-to-business titles have proven more durable than the consumer publishing that once looked down on them.

By Thomas Gutierrez · July 31, 2026

Media

Advertisers Quietly Fall for the Niche Podcast

The smallest shows with the most specific audiences are commanding the strongest ad economics in podcasting, and the money is reorganizing around them.

By Thomas Gutierrez · July 31, 2026