The Chief of Staff Stops Being a Favor and Becomes a Role
An improvised job created for trusted individuals is acquiring job descriptions, levels and career paths. What it is becoming depends heavily on what problem it was created to solve.
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Advertisers Give Up on One Number and Start Using Several
The search for a single currency of audience measurement has been abandoned in practice if not in rhetoric. What replaced it is messier, more honest and better suited to how media is actually consumed.
