Secondhand Goes Upmarket and Decides to Stay
Resale stopped being where people shopped when money was short and became a channel with its own standards, pricing and clientele. The brands that fought it are now operating it.
Resale stopped being where people shopped when money was short and became a channel with its own standards, pricing and clientele. The brands that fought it are now operating it.
Adults are spending real money and real hours on demanding hobbies, and an economy of gear, instruction and community has organized around their seriousness.
Adults are enrolling in evening classes at rates not seen in decades, but the subjects, the venues and the reasons have all changed.
In mid-sized American cities, glossy local magazines are being revived by owners who treat them less like media businesses and more like civic institutions with ad pages.