Marketing

Tagged stories

Media

The Algorithm Is Spending Your Ad Budget Now. Most Buyers Let It.

AI-powered advertising revenue in the US is estimated to reach $57 billion in 2026, up sixty-three percent, according to Madison and Wall. Meta's Advantage+ platform crossed a $75 billion annual revenue run rate in the second quarter. Advertisers are ceding targeting decisions to the machine, and for most the results are better than what they were doing manually.

By Alison Acosta · October 9, 2026

Business

Asher Lara Wants to Fill Restaurant Seats. The Test Is Whether His Instincts Scale.

Diners pick restaurants by how they look online. Creator Asher Lara's Iconify Media wants to fill those seats. The test is whether his instincts work at scale.

By Cory Chamberlain · October 5, 2026

Media

Advertisers Quietly Fall for the Niche Podcast

The smallest shows with the most specific audiences are commanding the strongest ad economics in podcasting, and the money is reorganizing around them.

By Thomas Gutierrez · July 31, 2026

Business

Inside the Professional Economy of the Podcast Guest

Booking agencies, preparation coaches and clip editors have turned the podcast interview into a supply chain, one that increasingly runs on retainers.

By Cory Chamberlain · July 8, 2026