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Explainer

Google Is Changing What the Word Impression Means

From February 2027, Ad Manager and AdSense stop counting a display impression when the creative begins downloading and start counting it when the creative begins rendering. Publishers will see their impression totals fall. Nobody will see fewer advertisements.

By Alison Acosta · 8 hours ago

Explainer

Google Keeps the Auction and Gets a Referee Instead

A federal judge declined to make Google sell the ad exchange she had already found it used to monopolise the market. The remedies are behavioural — open the bids, drop the pricing rules, end first and last look. Every one of them is a rule that somebody has to keep watching.

By Alison Acosta · September 2, 2026