Media
Publishers Stop Counting Free Articles and Start Asking Who You Are
The free-article limit trained readers to wait it out. Publishers are replacing it with a demand for an email address, which converts worse and is worth more.
Tuesday, August 25th, 2026 Independent & Reader-Supported
The free-article limit trained readers to wait it out. Publishers are replacing it with a demand for an email address, which converts worse and is worth more.
Publishers that spent two decades shrinking print are reintroducing it at high prices and low volumes, aimed at readers who already subscribe digitally and want something the feed cannot supply.