Technology
The Free Tier Quietly Disappears
Software companies spent a decade giving away a usable product to build a funnel. The economics of that giveaway changed when the marginal cost of a free user stopped rounding to zero.
Software
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Technology
Software Buyers Discover They Own Too Many Tools
A decade of frictionless departmental purchasing produced portfolios nobody inventoried. The consolidation now underway is being run by procurement, not engineering.
Technology
The API Economy Enters Its Utility Phase
The scramble of a thousand developer-tool startups is resolving into something duller and more durable: infrastructure priced, regulated and consolidated like the utility it always was.