Business
Why Corporate Reputation Is Becoming a Machine-Readable Asset
As AI systems become the first stop for research on companies and executives, reputation is shifting from something people perceive to something machines retrieve.
Public Relations
Media
The Press Release Refuses to Die, and Quietly Runs the News
Declared obsolete for two decades, the press release has instead become the load-bearing document of the information economy, feeding newsrooms, databases and now AI systems.
Business
Inside the Professional Economy of the Podcast Guest
Booking agencies, preparation coaches and clip editors have turned the podcast interview into a supply chain, one that increasingly runs on retainers.