Technology
The Free Tier Quietly Disappears
Software companies spent a decade giving away a usable product to build a funnel. The economics of that giveaway changed when the marginal cost of a free user stopped rounding to zero.
Software companies spent a decade giving away a usable product to build a funnel. The economics of that giveaway changed when the marginal cost of a free user stopped rounding to zero.
Search and social sent a generation of publishers the audience their businesses were designed around. As answers replace links, the surviving strategies assume the visit may never happen at all.