Decision Making

A chess board mid-game, pieces lit against a dark ground.

The Most Expensive Decision Is the One You Reverse Halfway

Aviation has a name for the moment when continuing and abandoning are no longer both available, and a rule that forces the choice before it arrives. Most organisations have neither. They discover the boundary by crossing it, usually while trying to be prudent.

By Margaret Holloway 1 hour ago

Rows of empty desks in a modern conference room

Opinion

Your Pilot Succeeded. That Is Why It Will Never Ship

Organisations have become very good at running trials and no better at ending them. A pilot that produces a clear positive result is the one most likely to be extended indefinitely, because extension is the decision nobody has to defend.

By Margaret Holloway August 19, 2026

Decision Making

Tagged stories

The Most Expensive Decision Is the One You Reverse Halfway

Your Pilot Succeeded. That Is Why It Will Never Ship