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The entrance to Meta's headquarters campus at 1 Hacker Way in Menlo Park, California, with the Meta logo sign beside the road, office buildings and flowering trees under a cloudy blue sky.
Business

Meta Priced Its First Frontier Model at $4 per Million Tokens, Level With Anthropic's Opus 5.5. Its Shares Closed Up 3.4 Per Cent.

Meta released Muse Wonder and Muse Wonder Full on Monday, its first frontier AI models since it rebuilt its AI effort 14 months ago. Muse Wonder costs $4 per million input tokens and $20 per million output tokens on the Meta Model API; Muse Wonder Full is sold only inside Muse Code plans of $50 and $200 a month. Meta's shares closed up 3.4 per cent. The benchmark claims are Meta's, and independent testing has only just begun.

A person viewing social media on a smartphone
Media

The Algorithm Is Spending Your Ad Budget Now. Most Buyers Let It.

AI-powered advertising revenue in the US is estimated to reach $57 billion in 2026, up sixty-three percent, according to Madison and Wall. Meta's Advantage+ platform crossed a $75 billion annual revenue run rate in the second quarter. Advertisers are ceding targeting decisions to the machine, and for most the results are better than what they were doing manually.

A spreadsheet on a laptop showing financial data and budget figures
AI

The AI Bill Has Found Its Finance Department

Meta spent more than a hundred million dollars on a single AI coding tool in a twenty-eight day window, then told its engineers to stop. Microsoft cut the same tool's per-employee allowance by ninety per cent. The experiment phase is over. The audit has begun.

A woman wearing dark Wayfarer-style sunglasses walks across a marked pedestrian crossing in hard sunlight, photographed in black and white, with other pedestrians blurred in front of and behind her.
AI Wearables

Meta's Answer to the Camera Problem Is a Pair of Glasses With No Camera

Meta opened pre-orders on Wednesday for Ray-Ban Meta Audio, a $349 pair of smart glasses with six microphones and no camera, shipping 13 October. It arrives two weeks after Hamburg's data protection regulator published a final report finding that the recording light on the camera models is effectively invisible outdoors and does not illuminate at all on Gen 2 when the assistant is looking at your surroundings. The camera-free pair has no light because, under Meta's own definition, the light is for photographs.